Does Your Team Sell Transactionally or Are They Trusted Advisors?

Selling New Solutions

This article shows the difference between transactional selling tactics and consultative, strategic and collaborative selling. In most occassions, a trusted advisor uses the latter method while some sales representatives use transactional selling tactics.

Why Is This Relevant To The Midmarket: 

This is for midsize companies who have to improve how they move from vendor status to becoming a trusted advisor.