ARTICLES:

How To Drive Loyalty In The B2B World

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Source: 
Corsential

This article talks about retaining customers' loyalty as one way to help companies move their status from vendor to trusted advisor. There are several ways to drive loyalty among customers, including using LRIM (Listen, Interpret, React, Monitor) approach.

Why Is This Relevant To The Midmarket: 

Midsize companies need to improve how they move from vendor status to becoming a trusted advisor.