Marketing Tips for Midsize Manufacturers

A talk with Michael Erwin, President, Tailored Label Products, Inc.

Marketing should be managed like the operations side of manufacturing in a midsize company, by doing the basics continually and a little bit better each day. A CEO reviews how marketing is handled in his midmarket Small Giant company.

Why Is This Relevant To The Midmarket: 

Midsize companies need to do marketing consistently in search of new customers that fit with the strategic mission of a Small Giant. Core marketing activities should be maintained at an even level to assure a steady pipeline of new business. 

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