VIDEOS:

Niche Market Strategy for Manufacturers

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A talk with Troy Berg, President, Dane Manufacturing

Higher margins and a stable customer base are some of the key payoffs to a focused niche market strategy for a midsize manufacturer.

Why Is This Relevant To The Midmarket: 

Finding narrow market niches and broad markets (global) like the Mittelstand is a solid formula for success of a U.S. midmarket manufacturer.

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