Nurture Intuition to Find New Breakthrough Value Propositions

A talk with Professor Milind Lele, author of Monopoly Rules

Intuition is the best source of breakthrough value propositions that create high-profit business monopolies, but it is hard to get and very easy to kill, and an MBA education kills it the fastest, says Milind Lele, author of Monopoly Rules and Executive Education Instructor at The University of Chicago Booth School of Business. He says that intuition is most valuable but hardest to get on the marketing side of the business. The first rule of a monopoly is, Does the customer see only you?

Why Is This Relevant To The Midmarket: 

Breakthrough value propositions will yield large profits to those midsize companies that can create them.

Advertisements - PLATINUM