Why Small Giants Get Close to Customers

A talk with Paul Spiegelman, Founder of

Small Giants routinely earn the respect of their customers and just as routinely shed the customers who don't respect the way they do business. Such an approach has measurable economic rewards.

Why Is This Relevant To The Midmarket: 

Small Giants face the special challenge of finding customers who appreciate the Small Giants philosophy and ‘firing’/turning away customers who do not fit with the ‘Small Giants’ philosophy.

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