MIDMARKETRADIO_PODCAST:

CEO.13 - Competing with Google on Local Search - How Yelp Does it

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Peter Hancock

National Head of Sales

CEO.13 - Competing with Google on Local Search - How Yelp Does it

13. Peter Hancock, National Head of Sales, YELP - How Yelp Leverages Local Customer Content to Compete with Google

Listen to the national head of sales for Yelp on how they compete with giants Google, Bing and Yahoo using customer-generated local content; learn how they segment the market into small, medium and national companies and sell to each of them differently; and, how they use partner offerings to constantly enhance the value to their customers.  Can you too adapt your offerings to target and create sticky customers?  Yelp is a midmarket company – compared to Google and Bing – and sells to small and medium and large national companies.

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