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Midmarket Radio – Solution Series
If you are a midmarket company, you have challenges and needs. You need solutions - products, services or a combination of the two. We speak to hundreds of vendors each year and come across interesting solution providers. We are also approached by vendors who want to discuss needs, challenges and issues in the midmarket - some that midsize companies don't even recognize they have an issue, some ignore the issue and others aren't sure what to do. In this MIDMARKET SOLUTION SERIES, we interview thought leaders and experts who discuss the issues, challenges and needs of midsize companies, and discuss solutions - including their own - that can solve them. You will find these interviews informative and practical.
If you are a vendor or capital provider who wants to discuss a need or challenge in the midmarket, have a perspective on its solution AND seek to present it on a podcast, please download the sponsorship package file (below). You can see a sample of the marketing material in the SAMPLE REPORT by clicking here.
PODCASTS OF PAST SHOWS
For midsize companies
You don’t need to be BIG or even structured data in order to leverage analysis packages that can glean useful insights that can help you understand your business better, augment your ‘gut’ or simply make better decisions. Eddie Hughes, Director of Data Analytics for the SAS Institute talks about the relevance of analytics packages in companies of varying sizes, particularly midsize companies. He discusses how midsize companies can dip their toe in the water with self-serve analytics and use larger and more sophisticated analysis packages as their...
As an IT business leader, do you understand your business and have the business acumen (an understanding of how company makes money, and what actions could improve the effectiveness of a business function to positively effect revenues or profitability)? Gone are the days when the CIO was THE technology person in the company and technological competence was paramount AND SUFFICIENT to ensure CIO success. Things have changed, and changing rapidly. The CIO is one of many technology people in the company, functional leaders and even individual employees fancy...