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- Midmarket Radio
We interview midmarket CEOs, executives, experts, thought leaders, vendors and capital providers to benefit the middle market. We have several series on Midmarket Radio (CLICK ON THE LOGO TO GO TO THAT PAGE):
CLICK DESIRED BUTTON BELOW TO GO TO LIST OF PODCASTS IN EACH SERIES
- CEO Series on which we interview CEOs, Presidents, business owners, Chairmen and Chairwomen of midsize companies - click here to listen to those interviews. Click here for sponsorship information.
- CIO Series - on which we interview CIO and IT decision-makers (have many different titles in the midmarket) of midsize companies - click here to listen to those interviews. Click here for sponsorship information.
- CMO Series on which we interview CMOs, VP of Marketing or marketing decision-makers (have many different titles in the midmarket) of midsize companies - click here to listen to those interviews (coming soon). Click here for sponsorship information.
- SOLUTION Series - on which we interview experts, vendors and capital providers who offer unique solutions or points of view for midsize companies - click here to listen to those interviews. Click here for sponsorship information.
SPONSORS & PARTICIPATING COMPANIES:
If you would like to be interviewed on Midmarket Radio, please send an email to midmarketradio (at) midmarket.org with the topic in the subject line and the expertise and background of the guest. We will respond to you promptly.
If you are a PR firm, we need to speak directly with the person you are representing and qualify him/her for this topic. It would be useful to get a brief on their expertise and background. You can download the media kit on MIDMARKET RADIO here.
PODCASTS OF PAST SHOWS
A Conversation with Niel Nickolaisen, CTO, O.C.Tanner
If you are a CIO or a CIO-in-training, you do not want to miss this interview with Niel, a seasoned technology guru who was and early adopter of big data and analytics. Listen to Niel's views on the evolving role of the CIO and practical ways of looking at what should be done in-house vs. outsourced, and what needs more capital vs. less. He is currently implementing the SAP ERP system at his $700M company without customization. Listen to his views on learning from his team, peers and experts rather than being holed up in his office. He has written...
Interview with Scott Shaw, CEOLincoln Tech & Neil McGill, Dir of Ops, Allendale Machinery
There is a serious vocational skill shortage in midmarket companies. Whether you are a manufacturing company or a services company with vocational technicians, there’s a shortage. The shortage is a making of our society and the lack of attention from bureaucrats and politicians. Companies with jobs requiring vocational skills have more jobs openings than qualified candidates to fill them. If your company is seeking employees with vocational skills, learn about different ways you might attract employees. The new face of manufacturing and vocational...
Interview with Aaron Houghton, Founder, iContact
Listen to Aaron Houghton, founder of iContact on how to scale a company while located in a smaller market. Aaron and his co-founder brought in professionals who enabled them to scale the company and eventually sell it for $169million. Also, listen to Aaron discuss his latest company that enables small and midsize companies to pool their customers and market a range of services to them – expand scale and scope to compete with the big companies.
13. Peter Hancock, National Head of Sales, YELP - How Yelp Leverages Local Customer Content to Compete with Google
Listen to the national head of sales for Yelp on how they compete with giants Google, Bing and Yahoo using customer-generated local content; learn how they segment the market into small, medium and national companies and sell to each of them differently; and, how they use partner offerings to constantly enhance the value to their customers. Can you too adapt your offerings to target and create sticky customers? Yelp is a midmarket company – compared to Google and Bing – and sells to small and medium and large national companies.